Providing market intelligence for more than 35 years

In The News

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sharing is a relationship test: There’s dating and then there’s HBO-password official.

A few companies say they consider this behavior stealing. “Charter believes that password sharing is a copyright infringement,” said Nathalie Burgos, a spokeswoman for America’s second-largest cable company. “The intended use of the service is for members of the subscribing household. We would not encourage other uses,” said Todd Smith, a spokesman for Cox Communications.

From the article "You don’t have to feel guilty about sharing your TV log-in" by Geoffrey A. Fowler.

Previously In The News

More Bad News for Traditional Pay TV

Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...