In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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About Parks Associates

Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Google's Nest Struggles Could Set Back The IoT Movement

Netflix Need Not Fear New Amazon Prime Spinoff Service

Consumers to TV Providers: Careful with My Data

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