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Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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About Parks Associates

Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Voice shopping in retail expected to grow to $40 billion by 2022

Most Broadband Users Still Pay For Television

Research: over 50% of U.S. broadband households stream content on TV screens

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