Providing Market Intelligence for 40 Years

In The News

WWE Is Laying the Smackdown on the World

The market’s enthusiasm for WWE stems largely from its lucrative TV contracts, combined with its early success in direct-to-consumer streaming TV apps. In 2014 the company made a risky move, deciding essentially to cannibalize its traditional pay-per-view business. Instead of paying their cable companies one-time fees to see WWE’s marquee events—say, $44.99 for the Royal Rumble—fans would be encouraged to subscribe to a streaming video service, the WWE Network, and pay a monthly fee. After some early turbulence, the move is paying off. Roughly 1.5 million people now hand over $9.99 a month for the WWE Network, making it the 11th-most-popular streaming video service in the U.S., according to Parks Associates, and the second-most-popular, after Major League Baseball’s, in the “sports-related” category.

From the article "WWE Is Laying the Smackdown on the World" by Felix Gillette and Kim Bhasin.

Previously In The News

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive