- Research
- Research Memberships
- Visibility Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- AI (Artificial Intelligence)
- Channel Analytics
- Strategic Consulting Unit
- Connectivity and Mobility
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Events
- Event
- Company
- About Parks Associates
- Research Memberships
- Smart Home and Security Tracker
- Streaming Video Tracker
- Broadband Market Tracker
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
- Event
- Connected Health Summit
- CONNECTIONS™
- CONNECTIONS™ Summit at CES
- Future of Video
- Smart Energy Summit
- Smart Spaces
- Webinars
- Industry Events
- Analyst Insights
- Analyst Blog
-
Research
Smart Home: Products And Services
Smart Home Devices, Automation, Controls
Energy Management
Residential Security
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Connectivity and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Contact Us
The market’s enthusiasm for WWE stems largely from its lucrative TV contracts, combined with its early success in direct-to-consumer streaming TV apps. In 2014 the company made a risky move, deciding essentially to cannibalize its traditional pay-per-view business. Instead of paying their cable companies one-time fees to see WWE’s marquee events—say, $44.99 for the Royal Rumble—fans would be encouraged to subscribe to a streaming video service, the WWE Network, and pay a monthly fee. After some early turbulence, the move is paying off. Roughly 1.5 million people now hand over $9.99 a month for the WWE Network, making it the 11th-most-popular streaming video service in the U.S., according to Parks Associates, and the second-most-popular, after Major League Baseball’s, in the “sports-related” category.