Providing Market Intelligence for 40 Years

In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Consumers have shown a mixed reaction to GenAI, sometimes verging on the negative,” she told TechNewsWorld. “Companies need to be careful that their use of AI reflects what consumers want and find valuable, and not just what investors demand. This is particularly true for companies in the hardware and operating system space, which must walk a careful tightrope between helpful and insightful applications and ones that might be seen as annoying or invasive.”

“Apple’s rollout of Apple Intelligence to its users is improving, with adoption among iPhone users nearly doubling between Q4 2024 and Q1 2025,” she said. “While at present, Apple Intelligence adoption among iPhone users is far below that of ChatGPT and roughly on par with Google Gemini, Meta AI, and Microsoft CoPilot, this rapid growth in Apple Intelligence adoption suggests that Apple’s careful strategy is paying off.”

From the article, "WWDC: Apple Unifies Operating Systems, Makes iPad More PC" by John P. Mello Jr.

Previously In The News

T-Mobile Brings Back Free MLB.TV Access for Customers

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever f...

Roku Debuts Search Button For Free Live TV

FAST discovery has been the industry’s Achilles’ heel. With so many near-duplicate channels and syndicated loops, viewers face choice overload. Analysts at firms like Ampere Analysis and Parks Associa...

Marcelo Oliveira: The Router is the Next Strategic Battleground for ISPs

Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive