Providing Market Intelligence for 40 Years

In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Consumers have shown a mixed reaction to GenAI, sometimes verging on the negative,” she told TechNewsWorld. “Companies need to be careful that their use of AI reflects what consumers want and find valuable, and not just what investors demand. This is particularly true for companies in the hardware and operating system space, which must walk a careful tightrope between helpful and insightful applications and ones that might be seen as annoying or invasive.”

“Apple’s rollout of Apple Intelligence to its users is improving, with adoption among iPhone users nearly doubling between Q4 2024 and Q1 2025,” she said. “While at present, Apple Intelligence adoption among iPhone users is far below that of ChatGPT and roughly on par with Google Gemini, Meta AI, and Microsoft CoPilot, this rapid growth in Apple Intelligence adoption suggests that Apple’s careful strategy is paying off.”

From the article, "WWDC: Apple Unifies Operating Systems, Makes iPad More PC" by John P. Mello Jr.

Previously In The News

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch

But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitiv...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive