Providing Market Intelligence for 40 Years

In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Consumers have shown a mixed reaction to GenAI, sometimes verging on the negative,” she told TechNewsWorld. “Companies need to be careful that their use of AI reflects what consumers want and find valuable, and not just what investors demand. This is particularly true for companies in the hardware and operating system space, which must walk a careful tightrope between helpful and insightful applications and ones that might be seen as annoying or invasive.”

“Apple’s rollout of Apple Intelligence to its users is improving, with adoption among iPhone users nearly doubling between Q4 2024 and Q1 2025,” she said. “While at present, Apple Intelligence adoption among iPhone users is far below that of ChatGPT and roughly on par with Google Gemini, Meta AI, and Microsoft CoPilot, this rapid growth in Apple Intelligence adoption suggests that Apple’s careful strategy is paying off.”

From the article, "WWDC: Apple Unifies Operating Systems, Makes iPad More PC" by John P. Mello Jr.

Previously In The News

New study finds 75% increase in zero net energy homes

A new study conducted by Parks Associates indicates a 75% increase in the construction of zero net energy homes between 2016 and 2017. The growth is a result of an increase in consumer demand for s...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive