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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purc...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

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Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Why People Cancel Streaming Subscriptions

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

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