In The News

Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

Philips SmartSleep Snoring Relief Band for Better Sleep

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

Parks Associates: Security and Smart Home Research for 2017

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