Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at least ten bucks cheaper than comprehensive live TV services from YouTube or Hulu.
That puts them in a sweet spot, said Elizabeth Parks at market researcher Parks Associates.
“We’re tracking consumers spending about $71 a month now, and that’s actually a drop from a peak of $91 we saw a few quarters ago,” she said.
From the article, "With skinny bundles, Disney hopes to fatten profits" by Meghan McCarty Carino
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It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
