Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at least ten bucks cheaper than comprehensive live TV services from YouTube or Hulu.
That puts them in a sweet spot, said Elizabeth Parks at market researcher Parks Associates.
“We’re tracking consumers spending about $71 a month now, and that’s actually a drop from a peak of $91 we saw a few quarters ago,” she said.
From the article, "With skinny bundles, Disney hopes to fatten profits" by Meghan McCarty Carino
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...
The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...
