Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Amazon Fire TV could generally count on the most popular streaming apps to be there. That wide app support is one of the reasons Roku and Fire TV have come to dominate the market for streaming devices and smart TVs. Together, the two companies made up 70% of all the streaming devices installed in the US last year, according to Parks Associates.
From the article "Why your Rokus and Fire TVs are missing those big, new streaming apps" by Joan E. Solsman.
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...
