Register

I agree with the Privacy Policy

In The News

Why It’s Better To Not Assume Customers Want AI

July 01, 2025

home automation

artificial intelligence

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less likely, and 58% said it made no difference.

Among younger respondents (age 18 to 44), 24% to 27% said they would likely buy a product advertised as including AI. But among respondents age 65 and older, 32% said they would be less likely to buy a product advertised with AI.

The most affluent customer segment, older adults with disposable income, is the group most often rejecting AI marketing.

From the article, "Why It’s Better To Not Assume Customers Want AI" by Roger Dooley

Previously In The News

Connected Products Driving Smart Home Growth

Following Parks Associates’ research that came out of the Consumer Electronics Show earlier this month showing approximately 26 percent of U.S. broadband households today now own a smart home device—u...

New resi research promising

U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates’ Home Security...

Internet pricing 101: Why costs are all over the map

“(ISPs) want to keep pace with others in the market. It’s a tough balance. If you lower your price just because the competition’s prices are lower, then everyone is racing to get to the lowest price,”...

Roku is killing Apple (and everyone else) in the streaming device space

Roku continues to be the nation’s leading maker of streaming media players — a.k.a. the sticks and boxes that connect your television set to entertainment apps such as Netflix and Amazon Video. The...

‹
1
2
...
605
606
607
608
609
610
611
...
742
743
›