Register

I agree with the Privacy Policy

In The News

Why It’s Better To Not Assume Customers Want AI

July 01, 2025

home automation

artificial intelligence

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less likely, and 58% said it made no difference.

Among younger respondents (age 18 to 44), 24% to 27% said they would likely buy a product advertised as including AI. But among respondents age 65 and older, 32% said they would be less likely to buy a product advertised with AI.

The most affluent customer segment, older adults with disposable income, is the group most often rejecting AI marketing.

From the article, "Why It’s Better To Not Assume Customers Want AI" by Roger Dooley

Previously In The News

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

‹
1
2
...
522
523
524
525
526
527
528
...
742
743
›