In The News

Why It’s Better To Not Assume Customers Want AI

July 01, 2025

home automation

artificial intelligence

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less likely, and 58% said it made no difference.

Among younger respondents (age 18 to 44), 24% to 27% said they would likely buy a product advertised as including AI. But among respondents age 65 and older, 32% said they would be less likely to buy a product advertised with AI.

The most affluent customer segment, older adults with disposable income, is the group most often rejecting AI marketing.

From the article, "Why It’s Better To Not Assume Customers Want AI" by Roger Dooley

Previously In The News

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To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

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Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...

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