Providing Market Intelligence for 40 Years

In The News

Whose Netflix Password Are You Using?

On Wednesday, Netflix announced that it signed up 3.3 million new subscribers in the past three months alone, bringing the company up to over 42 million subscribers in the U.S. That’s a lot of people shelling out $7.99 a month, but it’s also quite certainly a fraction of the people actually streaming Orange Is the New Black.

According to a report from Parks Associates, cited recently by Variety, Netflix, HBO, and Hulu could be losing about $500 million each year by letting multiple people use a single account.

It seems like everyone has a story about using their brother’s ex-girlfriend’s friend’s dad’s Hulu account, or the HBO Go account of a roommate’s friend’s parents, who live abroad. We want to find out how deep the rabbit hole goes.

From the article "Whose Netflix Password Are You Using?" by Brendan Klinkenberg.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...