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Whose Netflix Password Are You Using?

July 17, 2015

password sharing

On Wednesday, Netflix announced that it signed up 3.3 million new subscribers in the past three months alone, bringing the company up to over 42 million subscribers in the U.S. That’s a lot of people shelling out $7.99 a month, but it’s also quite certainly a fraction of the people actually streaming Orange Is the New Black.

According to a report from Parks Associates, cited recently by Variety, Netflix, HBO, and Hulu could be losing about $500 million each year by letting multiple people use a single account.

It seems like everyone has a story about using their brother’s ex-girlfriend’s friend’s dad’s Hulu account, or the HBO Go account of a roommate’s friend’s parents, who live abroad. We want to find out how deep the rabbit hole goes.

From the article "Whose Netflix Password Are You Using?" by Brendan Klinkenberg.

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Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...

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