Providing Market Intelligence for 40 Years

In The News

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which means eight out of 100 Prime Video members cancel their service within a 12-month period. (A customer who returns within the same time frame would be counted as both churn and current subscriber.)

On an annual basis, Netflix churn is 9 percent, according to Parks Associates.

Still, Netflix “continues to creep closer” to Prime Video’s annual churn rate, Eric Sorensen, the director of Parks Associates’ Streaming Video Tracker, said in a press release. Netflix’s “more tiers of services” have helped, Sorensen added, as has its “syndicated content,” like former USA Network series “Suits.”

The quarterly Parks Associates consumer survey of 8,000 internet households tracks churn data for 89 total services, 85 of which are SVOD (or SVOD/AVOD hybrids) services. In all, 47 percent of streaming households canceled at least one service within the 12-month period.

From the article, "Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix" by Tony Maglio

Previously In The News

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive