In The News

When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Looking to ‘cut the cord’? Consider an antenna

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

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