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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

New Study Shows The Growing Decline of Cable TV

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Pay TV Companies Are Losing Ground To OTA

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