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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Will One Bot Rule Them All?

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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