In The News

What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

Protecting Broadband Networks by Securing the Smart Home

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