In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

PODCAST: SCTE TechExpo25 Roundup Day 2

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