In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...

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What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

Tubi leads Parks Associates US FAST ranking

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

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