Register

I agree with the Privacy Policy

In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

pay TV

OTT

streaming

digital media

internet

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

Previously In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

Technical Support Needs are Influenced by Number of Devices in the Home

Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...

Streaming power players and modern ecosystem dynamics: Lee

For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider) Parks Associat...

‹
1
2
...
28
29
30
31
32
33
34
...
746
747
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

Technical Support Needs are Influenced by Number of Devices in the Home

Streaming power players and modern ecosystem dynamics: Lee

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store