In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

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Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

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A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

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What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

Study: 32% of smart tag owners say they use them to track other people without them knowing

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