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What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Things To Come This Year

New study finds 75% increase in zero net energy homes

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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