In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

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What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

Consumers to TV Providers: Careful with My Data

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Connections

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