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What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

The Best Wearable Fitness Tech We Saw At CES 2017

Can Traditional TV Keep Up In A Digital-First World?

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Research: over 50% of U.S. broadband households stream content on TV screens

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