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What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

Survey: Is the streaming infrastructure ready for some football?

AI PCs’ Unmet Promise Dragging Down Adoption

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