“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”
From the article, "Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming" by Noah Smith
The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...
Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...
Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...
Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...
