In The News

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

December 21, 2023

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

From the article, "Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming" by Noah Smith

Previously In The News

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...

Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...

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Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

Previously In The News

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Parks: Household Spending on Streaming Subscriptions Slumps

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Monitoring Matters: PERS and Lifestyle Management Opportunities

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