Providing market intelligence for more than 35 years

In The News

Want to Watch Zombies 24/7? There’s a Pay Site for That

Jashin Yeh Panza, whose father is the star of the Chinese brush-painting service, says one 90-something-year-old customer calls her office if she isn’t regularly uploading new videos. “She [said] she goes to bed with my dad every night,” Ms. Panza says.

She says about 3% to 5% of the painting channel’s customer base has canceled in the past year, a “churn” rate less than Netflix’s 9% in 2015, according to Parks Associates market-research firm. It is hard to compare, since Netflix has 75 million users while the Chinese brush-painting service has fewer than 100. Netflix declined to comment.

From the article "Want to Watch Zombies 24/7? There’s a Pay Site for That" by Shalini Ramachandran.

Previously In The News

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime In...

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

The Complete Guide To Android Pay In The UK

The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, b...

Sharing Netflix Passwords Now A US Federal Crime

A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords. However other rese...