Providing Market Intelligence for 40 Years

In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn.

Such is the video business described by research company Parks Associates, as the Dallas-based firm keynoted its eighth annual “Future of Video” B2B event in Marina del Rey, Calif., this week with its annual “State of Streaming” report.

The report, drawn from a survey of more than 8,000 domestic broadband households and presented Nov. 18 by Parks Associates research VP Jennifer Kent, found that subscription streaming service adoption over the third quarter of this year expanded to 91% of U.S. internet households (from 89% in third quarter of 2024), while traditional pay-TV subscriptions declined to 41% (from 50% in Q3 2024).

The report also offers key insights into the economic factors governing the U.S. subscription streaming industry, amid an uncertain future of import tariffs, inflation and other variables. 

The Parks Associates survey also suggests that the most popular reasons cited by consumers for choosing a less-expensive, ad-supported SVOD tier were all financial, including affordability (34%), saving money (31%) and not seeing enough value in paying more for ad-free (22%).

From the article, "U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates" by Daniel Frankel

Previously In The News

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive