Providing Market Intelligence for 40 Years

In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn.

Such is the video business described by research company Parks Associates, as the Dallas-based firm keynoted its eighth annual “Future of Video” B2B event in Marina del Rey, Calif., this week with its annual “State of Streaming” report.

The report, drawn from a survey of more than 8,000 domestic broadband households and presented Nov. 18 by Parks Associates research VP Jennifer Kent, found that subscription streaming service adoption over the third quarter of this year expanded to 91% of U.S. internet households (from 89% in third quarter of 2024), while traditional pay-TV subscriptions declined to 41% (from 50% in Q3 2024).

The report also offers key insights into the economic factors governing the U.S. subscription streaming industry, amid an uncertain future of import tariffs, inflation and other variables. 

The Parks Associates survey also suggests that the most popular reasons cited by consumers for choosing a less-expensive, ad-supported SVOD tier were all financial, including affordability (34%), saving money (31%) and not seeing enough value in paying more for ad-free (22%).

From the article, "U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates" by Daniel Frankel

Previously In The News

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive