Providing Market Intelligence for 40 Years

In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn.

Such is the video business described by research company Parks Associates, as the Dallas-based firm keynoted its eighth annual “Future of Video” B2B event in Marina del Rey, Calif., this week with its annual “State of Streaming” report.

The report, drawn from a survey of more than 8,000 domestic broadband households and presented Nov. 18 by Parks Associates research VP Jennifer Kent, found that subscription streaming service adoption over the third quarter of this year expanded to 91% of U.S. internet households (from 89% in third quarter of 2024), while traditional pay-TV subscriptions declined to 41% (from 50% in Q3 2024).

The report also offers key insights into the economic factors governing the U.S. subscription streaming industry, amid an uncertain future of import tariffs, inflation and other variables. 

The Parks Associates survey also suggests that the most popular reasons cited by consumers for choosing a less-expensive, ad-supported SVOD tier were all financial, including affordability (34%), saving money (31%) and not seeing enough value in paying more for ad-free (22%).

From the article, "U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates" by Daniel Frankel

Previously In The News

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive