Providing Market Intelligence for 40 Years

In The News

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 2013 to reach 15% of high speed Internet homes, and observed declining pay-TV satisfaction in each of the last three years. In 2016, twice as many subscribers downgraded (12%) their pay-TV service than upgraded (6%) it, while the likelihood of non-subscribers adopting pay-TV has declined since 2012. Only a half as many so-called cord-nevers adopted pay-TV in 2016 (2%) as in 2015 (4%).

From the article "US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households" by Joseph O'Halloran.

Previously In The News

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...