Providing Market Intelligence for 40 Years

In The News

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Options,” during today’s NAB event. The study reveals a substantial increase in video consumption among U.S. internet households, with an average of 43.5 hours per week spent across various viewing devices, up from 37.2 hours in 2020.

According to Sarah Lee, a Research Analyst at Parks Associates, television continues to be the primary device for viewing, however an increasing trend towards consuming video content on mobile phones and tablets may change that. “While TVs dominate with over 21 hours of viewing per week, smartphones are catching up, excluding social video sources, with households spending 6.5 hours per week watching videos on these devices,” Lee explains.

The research also underscores a shift in consumer behavior, with many households enjoying a mix of scheduled and on-demand viewing. “The flexibility and convenience offered by on-demand services appeal greatly to viewers, yet there’s a significant portion that values a blend of serendipitous viewing and deliberate content choices,” adds Lee.

As the landscape of digital entertainment continues to evolve, Parks Associates’ insights from “The Viewer Journey: Navigating Streaming Options” suggest a dynamic shift in how media is consumed across the U.S.

From the article, "U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More" by James Guttman

Previously In The News

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.” Now 45 percent of those polled said move-in ready could mean new co...

Roku Tops Apple TV, Fire TV, And Chromecast In Sales

Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Assoc...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive