Register

I agree with the Privacy Policy

In The News

US Consumers Spend Over $6 On OTT

February 01, 2016

Broadband TV News

Consumers in hte US spend over $6 per month on Netflix, Hulu Plus, and other subscription OTT video, according to Parks Associates.

The average monthly spending on internet-based SVOD services among US broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015, according to the research form’s new report Content Strategies: Survival in the New Video World.

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with new windowing strategies,” said Glenn Hower, research analyst, Parks Associates.

From the article "US Consumers Spend Over $6 On OTT" by http://www.broadbandtvnews.com

Previously In The News

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

‹
1
2
...
115
116
117
118
119
120
121
...
730
731
›