Providing market intelligence for more than 35 years

In The News

Unlimited Data No Longer Gets Mobile Subscribers to Change Plans

While unlimited data plans were once sought after by mobile subscribers who worried video viewing would use up their data allotment too quickly, those plans no longer get customers to switch carriers. That data comes from the researchers at Parks Associates, who report that only 14 percent of mobile customers in the U.S. switched providers as the most recent change to their mobile subscription.

Parks finds that 39 percent of mobile customers have made a change to their account in the past year, but upgrading their plan or adding a new phone are the more common changes. Also, a third of customers haven't made any changes to their accounts in over 2 years. This is at a time when Sprint, T-Mobile, Verizon, and AT&T are trying hard to lure new subscribers.

From the article "Unlimited Data No Longer Gets Mobile Subscribers to Change Plans" by Troy Dreier.

Previously In The News

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive