Providing Market Intelligence for 40 Years

In The News

Ultra HD TV sales to top 330 million by end of 2019

Global Ultra High Definition 4K TV sales will top 330 million by the end of 2019, according to Parks Associates.

The research firm’s Connected CE: Trends and Innovation report claims that sales of Ultra HD sets will climb from just two million units in 2013.

Among US broadband households that plan to buy a flat-panel TV in 2015, some 56% said they think 4K picture quality is an important feature, according to the research.

Among flat-panel shoppers not planning to buy a 4K TV, 42% said they were unfamiliar with 4K/UHD technologies and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.

Parks Associates’ director of research, Barbara Kraus, said: “In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market.”

“The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike.”

From the article "Ultra HD TV sales to top 330 million by end of 2019" by DigitalTVEurope.net

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive