Providing Market Intelligence for 40 Years

In The News

U.S. Connected Entertainment Device Adoption Grew 11% In 2015

“Consumers continue to accumulate streaming options for homes, including smart TVs, which are on track to surpass connected gaming consoles as the primary streaming tool in the home,” said Barbara Kraus, Director of Research, Parks Associates. “People aren’t buying TVs solely for the smart functionality but within the standard replacement cycle, and those new TVs are likely to be smart. New owners of smart TVs will try out the smart functionality in the new TV and continue to use it if it meets expectations.”

From the article "U.S. Connected Entertainment Device Adoption Grew 11% In 2015" by www.digitaltvnews.net

Previously In The News

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...

22 percent of smartwatch owners plan to use it for home control, automation

Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

70% Of U.S. Households With Smart Energy Devices Report Saving

New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...