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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...

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According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

The Cord-Cutter’s Guide To How To Watch The Super Bowl

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

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