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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Most people want their car to connect to the Web

Smartphones driving consumer demand for connected cars to an all-time high

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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