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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

Research: Increase in Digital Antenna Use Indicates Cord Cutting

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

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