In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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About Parks Associates

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Experts Say These Smart Security Upgrades Add the Most Home Value

Parks: 71% of U.S. Internet Households Use an SVOD Service

InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform

Google finally has a successful long-term product, so now it's killing it

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