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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Parks Associates: Smart Home Device Owners See Problems With Their Devices

Sharing Netflix Or HBO Go Passwords Is Technically A Federal Crime Under 9th Circuit Ruling

Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

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