In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

Previously In The News

Report: 40 Percent Of US Caregivers With Smartphones Use A Care-related App

Although 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks, according to a report from Parks Associates....

AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology

Earlier this week, a report from Parks Associates found that while 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with care...

Smart Home Technology Must Work Harder To Create Smarter Consumers

Parks Associates home energy management data released in March 2016 show 70 percent of households with smart-energy devices report saving money due to reduced energy consumption. However, the research...

Parks Associates Reveals One Of The Hottest Emerging Technologies

Parks Associates is out with new consumer research that was shared this week with VRJournal. According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s...

‹
1
2
...
458
459
460
461
462
463
464
...
776
777
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Report: 40 Percent Of US Caregivers With Smartphones Use A Care-related App

AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology

Smart Home Technology Must Work Harder To Create Smarter Consumers

Parks Associates Reveals One Of The Hottest Emerging Technologies

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us