Providing Market Intelligence for 40 Years

In The News

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video from Yahoo talent, including Katie Couric, could complement Verizon's growing media reach.

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.

While content is a risky business, analysts believe it's a way to keep customers engaged.

"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."

From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Dan Heilman.

Previously In The News

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

More Bad News for Traditional Pay TV

Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...

Android Pay Features, UK Release Date, How It Works

Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime In...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive